Simpli Capital Partners seeks acquisition opportunities in eCommerce brands that generally meet the following criteria:

• Growing niche in chosen area of Operation

• Repeat/ recurring nature to product

• 2 years or more of operation

• A moat (community)

• Simple to understand and Operate

• Positive and ethical approach

• Enterprise value of $1M - $5M

• High net margins (20%+)

• Profitable ($200k+)

• High retention rate (20%+)

• Small product catalogue size (<30 sku’s)

• Owner seeking liquidity or exit through a quick sale

• Brand looking to divest its non-core brand

• Personal reasons - such as family planning/completion of higher education/time constraints/other opportunity

UK, EU, US, APAC