Our Values
Legacy
Doing great work is more than just for today, it is for posterity and the planet. Legacy is an important value for us at Simpli. We want to be measured by the positive impact we have on the sectors we transform long after we are gone. This includes our people legacy - from how we enabled freedom for the teams that are the lifeblood of our businesses, and our fellow founders, to how we meet our sustainability goals and deliver on our promises that impact people in our operation. It is also about honouring the legacy of those who helped us to get here.
Growth
We believe in constantly challenging ourselves to do better. Growing ourselves is not just an individual virtue – it's also vital for the success of our brands. Each of our team members is chosen for their attitude of growth so that together we can achieve great things. We believe that when embracing growth, we elevate our capabilities and reach new heights. We will always choose growth over stagnancy and potential over complacency.
Freedom
We’ve spent years growing and scaling brands, so we understand what it takes to build something from scratch—and how hard it can be to step away from it.
That’s why we don’t approach founders with pressure or ego. We approach with respect. Because when someone has poured years into their business, the exit should feel like a continuation of their legacy, not the end of it.
We keep things simple, intentional, and human.
Because freedom isn’t just about moving on.
It’s about knowing it’s in the right hands when you do.